Whatnot

Live-streaming commerce marketplace for collectibles, sneakers, trading cards, and vintage clothing. Series D at $3.7B (Jul 2022, DST Global); GMV reached ~$2B in 2024, making it one of the fastest-growing e-commerce platforms in the US. Expanded to the UK, Germany, France, and Australia, processing 5M+ auctions per month.

Consumer🇺🇸 United StatesFounded 2019ISO/NSO equitywhatnot.com ↗

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Reviewed May 24, 2026 (2d ago)

Current estimate

4 methods · May 24, 2026Medium confidence (36%)

$3.0B

range $0.2B – $5.7B⚠ methods disagree (12.1× spread)

Implied per-share: $16.4 · vs last primary -20%

This estimate reflects what informed investors are paying on secondary markets like Hiive and Forge — not the 409A valuation on your grant letter.

Last primary round

$3.7B

Series D · 46mo ago

Secondary signal

$3.1B

Hiive · 2026-04-17%

Sourced from Forge/Hiive public data. Full order books require a paid subscription; figures shown are best-effort from public disclosures.

Headcount

500

employees · LinkedIn+25%

LinkedIn count — directional proxy only. Historical figure sourced via Wayback Machine; treat ±15% as normal variance.

Revenue (est.)

$210M

annual run rate · est.

Complete company data

Every input we use, where we got it from, and how much we trust it.

Field	Value	Source	Confidence
Company fundamentals
Sector	Consumer	Editorial classification	high
Headquarters	🇺🇸 United States	Company website · Crunchbase	high
Founded	2019	Company website · Wikipedia	high
Website	whatnot.com	Direct	high
Latest primary round
Post-money valuation	$3.7B	TechCrunch Jul 2022	high
Round name	Series D	TechCrunch Jul 2022	high
Date	2022-07-21 (46 months ago)	TechCrunch Jul 2022	high
Lead investor	DST Global	TechCrunch Jul 2022	high
Amount raised	$260M	TechCrunch Jul 2022	medium
Capitalization
Total fully-diluted shares	180M	SEC Form D · secondary price math · cap-table leaks › notes Public total fully-diluted share count: estimated from SEC Form D filings, secondary-market pricing math (implied valuation ÷ price per share), and leaked cap-table summaries. Considered the lowest-confidence input.	low
Implied share price (latest primary)	$16	Valuation × 1000 / share count (= $3.7B ÷ 180M)	medium
Primary equity type granted	ISO/NSO	Public reports of company equity practices	high
Financials
Annual revenue (est.)	$210M	Sacra · The Information · press leaks › notes Annual revenue: best public estimates from Sacra, The Information, WSJ leaks, or company-stated ARR. Where official, we cite the source on the funding round.	medium
EV / Revenue (implied)	17.6x	Computed from valuation ÷ revenue	medium
Headcount
Employees (now)	500	LinkedIn — current company page count › notes Headcount: LinkedIn 'Company' page employee count, taken now and approximately 12 months ago via the Wayback Machine. Treat as a directional proxy for revenue growth, not a hard number.	medium
Employees (12 months ago)	400	LinkedIn via Wayback Machine	medium
12-month headcount growth	+25%	Computed	medium
Methodology inputs
Sector ETF proxy	SOCL	Editorial choice — most representative public ETF › notes Sector ETF: editorial choice of the most representative public-market proxy. Annual return: 3-year trailing average from Yahoo Finance, refreshed quarterly.	medium
ETF annual return (trailing 3-yr)	8%	Yahoo Finance · refreshed quarterly	medium

Funding history

Primary rounds reported in Bloomberg, WSJ, TechCrunch, Reuters, or SEC Form D filings (efts.sec.gov). Linked per round below.

Valuation progression (equity rounds)

Valuation progression · equity rounds

$3.7Blatest · Series D

Total growth

25×

Our estimate

$3.0B

Primary round

Down round

Our estimate

Series D+147%2022-07-21

$3.7B

Led by DST Global · raised $260M

Source: TechCrunch Jul 2022

Series C+200%2022-01-26

$1.5B

Led by Andreessen Horowitz · raised $150M

Source: TechCrunch Jan 2022

Series B+233%2021-07-01

$0.5B

Led by Andreessen Horowitz · raised $50M

Source: TechCrunch Jul 2021

Series A2021-01-01

$0.2B

Led by Y Combinator / a16z · raised $20M

Source: Crunchbase

Secondary market signals

Secondary market signals: bid/ask/trade indications from Hiive (hiive.com), Forge Global, Caplight Index, and tender prices reported in the press.

Implied valuation over time

Implied valuation · secondary market

$3.1B+21% vs first recorded

Trade

Ask

⚠

Forge and Hiive publish aggregated market data publicly, but full order books, individual bids/asks, and confirmed trade prices require a paid account. The figures below are sourced from their public summaries, press-reported tender prices, and SEC disclosures. They represent the best publicly available signal — not a guaranteed executable price.

Date	Type	Source	Price / share	Implied valuation
2026-04-01	ask	Hiive	$17	$3.1B
2025-11-18	trade	Forge	$14	$2.5B

View live indications: Hiive ↗ · SEC Form D filings ↗

Public peer comparables

Public peer comparables: editorial selection of public companies with the closest business model. EV/Revenue and growth from public 10-Q filings and Bloomberg, refreshed quarterly.

Ticker	Company	EV / Revenue	Revenue growth	As of
EBAY	eBay Inc.	4.43x	+20%	2026-05-24
ETSY	Etsy, Inc.	2.04x	+3%	2026-05-24
REAL	The RealReal, Inc.	1.53x	+19%	2026-05-24
W	Wayfair Inc.	0.7x	+7%	2026-05-24

Confidence breakdown

How much we trust each of the four valuation methods for this specific company, and why.

Method A — Peer-multiple

weight 25%→ $0.4B23% confidence

↳ Effectively excluded from the blend — this method is structurally unreliable for this company.

Growth-weighted peer EV/Revenue: 2.6x → 25% private-company discount → 2.0x on $210M revenue. Output implies less than half the recent market anchor ($3B) — this company is likely valued on optionality / non-revenue factors and Method A is structurally less reliable here.

Method B — Secondary-implied

weight 45%→ $2.9B55% confidence

Recency-weighted average of 2 secondary indications (180-day decay)

Method C — Primary time-decay

weight 20%→ $4.0B20% confidence

↳ Effectively excluded from the blend — this method is structurally unreliable for this company.

$3.7B round (2022-07-21) × 3.65× growth × 0.85× multiple decay over 3.8 years — capped at 1.3× recent secondary ($3.1B → $4.0B)

Method D — Sector momentum

weight 10%→ $5.0B10% confidence

↳ Effectively excluded from the blend — this method is structurally unreliable for this company.

$3.7B × (1 + 8% p.j.)^3.8yr = $5.0B via SOCL ETF-proxy

Overall confidence

36%

Weighted average of the four methods. Above 65% is high, 40–65% medium, below 40% low.

Medium

Worked example for an employee

A concrete walk-through using a hypothetical employee profile. Same engine the calculator uses — try it with your real numbers.

Profile: a hypothetical employee who joined Whatnot 24 months ago (2024-05-26) with 2,000 options, on the standard 4-year vesting schedule with a 1-year cliff.

Vesting

1,000 of 2,000

50% vested at month 24

Implied share price (mid)

$16

weighted average of 4 methods

Gross vested value

$16,396

vested shares × implied price

Net value

$16,396

no strike, gross = net

Tax (rough)

$1,736

US federal only · AMT risk: low

What if the next round is…

Up round +30%

$18,535

New round at +30% valuation, 15% new shares issued

Down round −30%

$9,565

New round at −30% valuation, 20% new shares (higher dilution in distress)

Secondary today

$13,937

Sale on the secondary market at the typical 15% discount to the mid estimate

These numbers come from the same engine as the live calculator. Walk through with your own grant: use your real numbers →

Transparent assumptions

What we assumed where exact data isn't available. If any of these don't match your situation, the numbers above will be off.

Fully-diluted share count

180M shares

We don't have authoritative cap-table access for private companies. The number above is reconstructed from SEC Form D filings, secondary-market price-vs-valuation math, and leaked share-class summaries. Actual fully-diluted count (including unvested option pool and SAFEs) may differ by 5–15%.

Common-stock waterfall

1.0× to common

We assume a clean common-stock outcome — i.e. preferred-share liquidation preferences and ratchets do not extract value before common. In a down-exit, this assumption can be very wrong: preferred stack can take 30–70% of proceeds.

Private-company illiquidity discount

25% off public peers

Applied to Method A (peer-multiple). Per-company because category leaders with deep secondary markets and a clear IPO path warrant a smaller discount than early-stage names. The literature range is 10–35%; for Whatnot we use 25% based on secondary-market depth, valuation history, and proximity to liquidity.

Revenue growth assumption (Method C)

40% YoY

Compounded forward from the last primary date to today to estimate the company's value drift. Set per-company based on disclosed or reported ARR trajectory. Method C is further capped at 1.3× the most recent secondary trade (if any) to stop runaway extrapolation when revenue growth outpaces what the market is actually paying.

Sector ETF momentum (Method D)

SOCL @ 8%/year

Method D applies the trailing return of SOCL as a market-proxy adjustment to the primary valuation. Crude — meant as a tiebreaker when peer and secondary data conflict, not as a primary signal.

Outlier auto-downweight

Methods >50% from median get ½ weight

Robust-statistics safety net: any method whose output strays more than 50% from the median of the other three methods has its confidence weight halved when computing the blended mid-point. Prevents a single bad extrapolation from dragging the headline.

Recency decay for secondary trades

180-day half-life (e⁻ᵈ/¹⁸⁰)

A trade from 30 days ago counts ~5× more than one from 180 days ago. Tunable; some platforms use shorter half-lives.

Tax estimate

US federal only, single filer

Uses 2024 US federal brackets, ignoring state tax, NIIT, AMT credit recovery, and any other deductions. Treat as a directional sanity check, not a tax bill.

All data from public sources. Not investment, tax, or legal advice. Not affiliated with Whatnot. Last refreshed manually — see methodology for our update cadence.