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Fanatics

Vertically integrated sports platform encompassing licensed merchandise, trading cards (Topps acquisition), and sports betting (Fanatics Sportsbook).

ConsumerUnited States·Founded 1995·RSU equity·fanatics.com
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Source-audited Jun 12, 2026
Current estimate
4 methods · Source-audited Jun 12, 2026Medium confidence (43%)
$28.6B
range $24.3B – $32.9B
Implied per-share: $63.6 · vs last primary +14%

No verified public secondary-market signal available for Fanatics. The estimate relies on last confirmed financing, peer multiples, sector momentum, and time decay.

Valuation basis:Last primary roundSource-audited Jun 12, 2026
Last primary round
$25B
Employee tender · 21mo ago
Secondary signal
No verified secondary signal

No verified public secondary signal is available. Hiive/Forge links are monitoring links only, not evidence of a current executable price.

Headcount
10,000
employees · LinkedIn+5%

LinkedIn count — directional proxy only. Historical figure sourced via Wayback Machine; treat ±15% as normal variance.

Revenue (est.)
$7.3B
annual run rate · est.

Complete company data

Every input we use, where we got it from, and how much we trust it.

Source verification: PrivatePulse editorial review · manual-source-audit-2026-06

FieldValueConfidence
Company fundamentals
SectorConsumerhigh
HeadquartersUnited Stateshigh
Founded1995high
Websitefanatics.comhigh
Last primary round
Post-money valuation$25Bhigh
Round nameEmployee tenderhigh
Date2024-09-25 (21 months ago)high
Lead investorSoftbank / BlackRockhigh
Amount raisedNot disclosedmedium
Capitalization
Total fully-diluted shares450Mlow
Implied share price (4-method estimate)$64medium
Primary equity type grantedRSUhigh
Financials
Annual revenue (est.)$7,300Mmedium
EV / Revenue (implied)3.4xmedium
Headcount
Employees (now)10,000medium
Employees (12 months ago)9,500medium
12-month headcount growth+5%medium
Methodology inputs
Sector ETF proxySOCLmedium
ETF annual return (trailing 3-yr)8%medium

Funding history

Primary rounds reported in Bloomberg, WSJ, TechCrunch, Reuters, or SEC Form D filings (efts.sec.gov). Linked per round below.

Valuation progression (equity rounds)
Valuation progression · equity rounds
$25.0Blatest · Employee tender
Total growth
42×
Our estimate
$28.6B
$0.0B$9.1B$18.3B$27.4B$36.6BSeries ESeries FSeries G$27.0BSeries H$31.0BSeries I↓ downlatestEmployee tend…est.Est.
Primary round
Down round
Our estimate
Employee tender↓ DOWN ROUND2024-09-25
$25.0B
Led by Softbank / BlackRock
Series I+15%2022-12-06
$31.0B
Led by Softbank / BlackRock · raised $700M
Source: FT Dec 2022(historical ref.)
Series H+335%2021-08-26
$27.0B
Led by SoftBank Vision Fund 2 · raised $325M
Source: Bloomberg Aug 2021(historical ref.)
Series G+38%2020-04-01
$6.2B
Led by Silver Lake · raised $350M
Source: NYT Apr 2020(historical ref.)
Series F+650%2017-08-07
$4.5B
Led by Silver Lake / SoftBank · raised $1.0B
Source: WSJ Aug 2017(historical ref.)
Series E2012-06-01
$0.6B
Led by Insight Partners · raised $150M
Source: TechCrunch Jun 2012(historical ref.)

Secondary market signals

Secondary market signals: bid/ask/trade indications from Hiive (hiive.com), Forge Global, Caplight Index, and tender prices reported in the press.

No active listings found

We monitor Hiive, Forge Global, and EquityZen for Fanatics listings. As of July 2026, no verified secondary market activity has been recorded.

Secondary listings for private companies appear without announcement and typically close within days. When a listing appears, it often signals an upcoming tender offer or funding round.

Primary round history as valuation signal

In the absence of secondary market data, the funding history below is the primary valuation anchor. Method C (time-decay) uses this data to estimate current value.

Employee tender · 2024-09$25B
Series I · 2022-12$31B
Series H · 2021-08$27B

Get notified when a listing appears

Pro subscribers get notified within 2 hours when a secondary listing for Fanatics is detected. Most employees first hear about tender offers days after the market already knows.

Get listing alerts →

Check directly: Hiive ↗ · Forge Global ↗ · SEC Form D ↗

Public peer comparables

Public peer comparables: editorial selection of public companies with the closest business model. EV/Revenue and growth from public 10-Q filings and Bloomberg, refreshed quarterly.

TickerCompanyEV / Revenue
PINSPinterest, Inc.2.91x
RBLXRoblox Corporation7.63x
SNAPSnap Inc.1.28x
SPOTSpotify Technology S.A.5.7x

Confidence breakdown

How much we trust each of the four valuation methods for this specific company, and why.

Method A — Peer-multiple
weight 25%→ $30.4B75% confidence
Growth-weighted peer EV/Revenue: 5.3x → 22% private-company discount → 4.2x on $7300M revenue
Method B — Secondary-implied
weight 45%suppressed25% confidence
↳ Effectively excluded from the blend — this method is structurally unreliable for this company.
No verified secondary market data available — estimate relies on primary round, peer multiples, and sector momentum.
Method C — Primary time-decay
weight 20%→ $29.2B49% confidence
$25B round (2024-09-25) × 1.28× growth × 0.91× multiple decay over 1.8 years
Method D — Sector momentum
weight 10%→ $28.7B33% confidence
$25B × (1 + 8% p.j.)^1.8yr = $28.7B via SOCL ETF-proxy
Overall confidence
43%
Weighted average of the four methods. Above 60% is high, 35–60% medium, below 35% low.
Medium

Worked example for an employee

A concrete walk-through using a hypothetical employee profile. Same engine the calculator uses — try it with your real numbers.

Profile: a hypothetical employee who joined Fanatics 24 months ago (2024-07-10) with 2,000 units, on the standard 4-year vesting schedule with a 1-year cliff.
Vesting
1,000 of 2,000
50% vested at month 24
Implied share price (mid)
$64
weighted average of 4 methods
Gross vested value
$63,583
vested shares × implied price
Net value
$63,583
no strike, gross = net
Tax (rough)
$9,041
US federal only · AMT risk: low
What if the next round is…
Up round +30%
$71,876
New round at +30% valuation, 15% new shares issued
Down round −30%
$37,090
New round at −30% valuation, 20% new shares (higher dilution in distress)
Secondary today
$54,045
Sale on the secondary market at the typical 15% discount to the mid estimate
These numbers come from the same engine as the live calculator. Walk through with your own grant: use your real numbers →

Transparent assumptions

What we assumed where exact data isn't available. If any of these don't match your situation, the numbers above will be off.

Fully-diluted share count
450M shares
We don't have authoritative cap-table access for private companies. The number above is reconstructed from SEC Form D filings, secondary-market price-vs-valuation math, and leaked share-class summaries. Actual fully-diluted count (including unvested option pool and SAFEs) may differ by 5–15%.
Common-stock waterfall
1.0× to common
We assume a clean common-stock outcome — i.e. preferred-share liquidation preferences and ratchets do not extract value before common. In a down-exit, this assumption can be very wrong: preferred stack can take 30–70% of proceeds.
Private-company illiquidity discount
22% off public peers
Applied to Method A (peer-multiple). Per-company because category leaders with deep secondary markets and a clear IPO path warrant a smaller discount than early-stage names. The literature range is 10–35%; for Fanatics we use 22% based on secondary-market depth, valuation history, and proximity to liquidity.
Revenue growth assumption (Method C)
15% YoY
Compounded forward from the last primary date to today to estimate the company's value drift. Set per-company based on disclosed or reported ARR trajectory. Method C is further capped at 1.3× the most recent secondary trade (if any) to stop runaway extrapolation when revenue growth outpaces what the market is actually paying.
Sector ETF momentum (Method D)
SOCL @ 8%/year
Method D applies the trailing return of SOCL as a market-proxy adjustment to the primary valuation. Crude — meant as a tiebreaker when peer and secondary data conflict, not as a primary signal.
Outlier auto-downweight
Methods >50% from median get ½ weight
Robust-statistics safety net: any method whose output strays more than 50% from the median of the other three methods has its confidence weight halved when computing the blended mid-point. Prevents a single bad extrapolation from dragging the headline.
Recency decay for secondary trades
180-day half-life (e⁻ᵈ/¹⁸⁰)
A trade from 30 days ago counts ~5× more than one from 180 days ago. Tunable; some platforms use shorter half-lives.
Tax estimate
US federal only, single filer
Uses 2024 US federal brackets, ignoring state tax, NIIT, AMT credit recovery, and any other deductions. Treat as a directional sanity check, not a tax bill.
All data from public sources. Not investment, tax, or legal advice. Not affiliated with Fanatics. Last refreshed manually — see methodology for our update cadence.