Canva

Visual design platform with 185M+ monthly active users across 190 countries — the Google Docs of graphic design.

SaaSAustralia·Founded 2012·RSU equity·canva.com ↗

Source-audited Jun 12, 2026

Reference estimate only

4 methods · Source-audited Jun 12, 2026Low confidence (29%)

The four valuation methods disagree significantly (21.2× spread). Treat this as a wide reference range only — not a reliable point estimate.

$40B

Range suppressed — methods disagree too widely (21.2× spread)

Implied per-share: $54.2 · vs last primary +8%

This estimate reflects what informed investors are paying on secondary markets like Hiive and Forge — not the 409A valuation on your grant letter.

Valuation basis:Last primary round+ secondary signal · Public Report · 2025-08Source-audited Jun 12, 2026

Last primary round

$40B

Series F · 58mo ago

Secondary signal

$42.0B

Public Report · 2025-08+5%

Sourced from Forge/Hiive public data. Full order books require a paid subscription; figures shown are best-effort from public disclosures.

Headcount

4,500

employees · LinkedIn+18%

LinkedIn count — directional proxy only. Historical figure sourced via Wayback Machine; treat ±15% as normal variance.

Revenue (est.)

$2.0B

annual run rate · est.

ℹ

Last equity primary: Series F at $40B (Sep 2021). T. Rowe Price internally marked portfolio down to ~$26B in Oct 2023 (board write-down, not a market trade); 2024 ARR recovery to $2B+ may support upward reassessment.

Complete company data

Every input we use, where we got it from, and how much we trust it.

✓

Source verification: TechCrunch Sep 2021 · $40B Series F · Bloomberg Aug 2025 $42B secondary · manual-source-audit-2026-06

Field	Value	Source & Verification	Confidence
Company fundamentals
Sector	SaaS	Editorial classification	high
Headquarters	Australia	Company website · Crunchbase	high
Founded	2012	Company website · Wikipedia	high
Website	canva.com	Direct	high
Last primary round
Post-money valuation	$40B	TechCrunch Sep 2021 ↗[source-audited Jun 2026]	high
Round name	Series F	TechCrunch Sep 2021 ↗	high
Date	2021-09-14 (58 months ago)	TechCrunch Sep 2021	high
Lead investor	T. Rowe Price	TechCrunch Sep 2021	high
Amount raised	$200M	TechCrunch Sep 2021 ↗	medium
Capitalization
Total fully-diluted shares	793.103M	Derived/estimated — SEC Form D filings, secondary price math, cap-table summaries[estimated — not authoritative] › notes Public total fully-diluted share count: estimated from SEC Form D filings, secondary-market pricing math (implied valuation ÷ price per share), and leaked cap-table summaries. Considered the lowest-confidence input.	low
Implied share price (illustrative only)	~$54	$40B anchor × 1000 ÷ 793.103448M shares[derived] › notes Wide method spread — treat as illustrative mechanics only. The last primary round is a more reliable anchor for high-stakes decisions.	low
Primary equity type granted	RSU	Public reports of company equity practices	high
Financials
Annual revenue (est.)	$2,000M	Estimated — best available public estimates (Sacra, The Information, company ARR disclosures, press reports)[estimated — not independently verified] › notes Annual revenue: best public estimates from Sacra, The Information, WSJ leaks, or company-stated ARR. Where official, we cite the source on the funding round.	medium
EV / Revenue (implied)	20.0x	Computed from valuation ÷ revenue[derived]	medium
Headcount
Employees (now)	4,500	LinkedIn — current company page count › notes Headcount: LinkedIn 'Company' page employee count, taken now and approximately 12 months ago via the Wayback Machine. Treat as a directional proxy for revenue growth, not a hard number.	medium
Employees (12 months ago)	3,800	LinkedIn company page — historical snapshot via Wayback Machine[estimated — ±15% directional proxy]	medium
12-month headcount growth	+18%	Computed[derived]	medium
Methodology inputs
Sector ETF proxy	IGV	Editorial choice — most representative public ETF › notes Sector ETF: editorial choice of the most representative public-market proxy. Annual return: 3-year trailing average from Yahoo Finance, refreshed quarterly.	medium
ETF annual return (trailing 3-yr)	3%	Yahoo Finance · refreshed quarterly	medium

Funding history

Primary rounds reported in Bloomberg, WSJ, TechCrunch, Reuters, or SEC Form D filings (efts.sec.gov). Linked per round below.

Valuation progression (equity rounds)

Valuation progression · equity rounds

$40.0Blatest · Series F

Total growth

571×

Our estimate

$43.0B

Primary round

Down round

Our estimate

Board mark / write-downDEBT · does not set equity valuation2023-10-30

— raised

Lenders: Internal / Existing Investors

Source: WSJ Oct 2023(historical ref.)

Series F+567%2021-09-14

$40.0B

Led by T. Rowe Price · raised $200M

Source: TechCrunch Sep 2021 ↗

Series E (ext.)+87%2020-06-19

$6.0B

Led by Bond Capital · raised $60M

Source: TechCrunch Jun 2020(historical ref.)

Series E+220%2019-09-20

$3.2B

Led by General Atlantic · raised $85M

Source: TechCrunch Sep 2019(historical ref.)

Series D+186%2018-05-01

$1.0B

Led by Felicis Ventures · raised $40M

Source: TechCrunch May 2018(historical ref.)

Series C+400%2017-01-01

$0.4B

Led by Sequoia Capital · raised $15M

Source: Crunchbase(historical ref.)

Series B2015-01-01

$0.1B

Led by Blackbird Ventures · raised $6M

Source: Crunchbase(historical ref.)

Secondary market signals

Secondary market signals: bid/ask/trade indications from Hiive (hiive.com), Forge Global, Caplight Index, and tender prices reported in the press.

Implied valuation over time

Implied valuation · secondary market

$42.0B

Tender

⚠

Forge and Hiive publish aggregated market data publicly, but full order books, individual bids/asks, and confirmed trade prices require a paid account. The figures below are sourced from their public summaries, press-reported tender prices, and SEC disclosures. They represent the best publicly available signal — not a guaranteed executable price.

Date	Type	Source	Price / share	Implied valuation
2025-08-20	tender	Public Report	—	$42.0B

View live indications: Hiive ↗ · SEC Form D filings ↗

Reported secondary signals (unverified)

⚠

Reported secondary / discount signal — ~$26.0B · 2023-10 · WSJ Oct 2023 (reported, medium confidence — not verified, not used in Method B) · T. Rowe Price internal portfolio mark-down, not an open-market trade. Reflects investor write-down at the manager level. · Source ↗

Public peer comparables

Public peer comparables: editorial selection of public companies with the closest business model. EV/Revenue and growth from public 10-Q filings and Bloomberg, refreshed quarterly.

Ticker	Company	EV / Revenue	Revenue growth	As of
ADSK	Autodesk, Inc.	5.87x	+18%	2026-07-10
CRM	Salesforce, Inc.	3.11x	+13%	2026-07-10
HUBS	HubSpot, Inc.	3.2x	+23%	2026-07-10
NOW	ServiceNow, Inc.	8.04x	+22%	2026-07-10
WDAY	Workday, Inc.	3.47x	+14%	2026-07-10

Confidence breakdown

How much we trust each of the four valuation methods for this specific company, and why.

Method A — Peer-multiple

weight 25%suppressed23% confidence

↳ Effectively excluded from the blend — this method is structurally unreliable for this company.

Growth-weighted peer EV/Revenue: 4.9x → 18% private-company discount → 4.1x on $2000M revenue. Output implies less than half the recent market anchor ($40B) — this company is likely valued on optionality / non-revenue factors and Method A is structurally less reliable here.

Method B — Secondary-implied

weight 45%→ $42.0B40% confidence

Recency-weighted average of 1 verified secondary indications (180-day decay)

Method C — Primary time-decay

weight 20%suppressed20% confidence

↳ Effectively excluded from the blend — this method is structurally unreliable for this company.

$40B round (2021-09-14) × 5.06× growth × 0.85× multiple decay over 4.8 years

Method D — Sector momentum

weight 10%suppressed10% confidence

↳ Effectively excluded from the blend — this method is structurally unreliable for this company.

$40B × (1 + 3% p.j.)^4.8yr = $45.4B via IGV ETF-proxy

Overall confidence

29%

Weighted average of the four methods. Above 60% is high, 35–60% medium, below 35% low.

Low

Worked example for an employee

Illustrative mechanics only — this shows how the equity model works, not a reliable value estimate.

Illustrative mechanics only

This example shows equity mechanics only. It is not a reliable estimate of current value because model support is weak (confidence 29%, spread 21.2×).

Show illustrative values (not a reliable estimate) ▸

Profile: a hypothetical employee who joined Canva 24 months ago (2024-07-10) with 2,000 units, on the standard 4-year vesting schedule with a 1-year cliff.

Vesting

1,000 of 2,000

50% vested at month 24

Implied share price (mid)

$54

weighted average of 4 methods — low confidence

Gross vested value

$54,229

vested shares × implied price

Net value

$54,229

no strike, gross = net

Tax (rough)

$6,983

US federal only · AMT risk: low

What if the next round is…

Up round +30%

$61,303

New round at +30% valuation, 15% new shares issued

Down round −30%

$31,634

New round at −30% valuation, 20% new shares (higher dilution in distress)

Secondary today

$46,095

Sale on the secondary market at the typical 15% discount to the mid estimate

These illustrative values use the same calculation engine as the live calculator, but the underlying model is low-confidence for Canva. Use your own numbers as a starting point only. Try the calculator →

Transparent assumptions

What we assumed where exact data isn't available. If any of these don't match your situation, the numbers above will be off.

Fully-diluted share count

793.103448M shares

We don't have authoritative cap-table access for private companies. The number above is reconstructed from SEC Form D filings, secondary-market price-vs-valuation math, and leaked share-class summaries. Actual fully-diluted count (including unvested option pool and SAFEs) may differ by 5–15%.

Common-stock waterfall

1.0× to common

We assume a clean common-stock outcome — i.e. preferred-share liquidation preferences and ratchets do not extract value before common. In a down-exit, this assumption can be very wrong: preferred stack can take 30–70% of proceeds.

Private-company illiquidity discount

18% off public peers

Applied to Method A (peer-multiple). Per-company because category leaders with deep secondary markets and a clear IPO path warrant a smaller discount than early-stage names. The literature range is 10–35%; for Canva we use 18% based on secondary-market depth, valuation history, and proximity to liquidity.

Revenue growth assumption (Method C)

40% YoY

Compounded forward from the last primary date to today to estimate the company's value drift. Set per-company based on disclosed or reported ARR trajectory. Method C is further capped at 1.3× the most recent secondary trade (if any) to stop runaway extrapolation when revenue growth outpaces what the market is actually paying.

Sector ETF momentum (Method D)

IGV @ 3%/year

Method D applies the trailing return of IGV as a market-proxy adjustment to the primary valuation. Crude — meant as a tiebreaker when peer and secondary data conflict, not as a primary signal.

Outlier auto-downweight

Methods >50% from median get ½ weight

Robust-statistics safety net: any method whose output strays more than 50% from the median of the other three methods has its confidence weight halved when computing the blended mid-point. Prevents a single bad extrapolation from dragging the headline.

Recency decay for secondary trades

180-day half-life (e⁻ᵈ/¹⁸⁰)

A trade from 30 days ago counts ~5× more than one from 180 days ago. Tunable; some platforms use shorter half-lives.

Tax estimate

US federal only, single filer

Uses 2024 US federal brackets, ignoring state tax, NIIT, AMT credit recovery, and any other deductions. Treat as a directional sanity check, not a tax bill.

All data from public sources. Not investment, tax, or legal advice. Not affiliated with Canva. Last refreshed manually — see methodology for our update cadence.